MAMD Quarterly Meeting

MAMD Meeting
Monday, December 5, 2016
11am – 2pm
at MetroWest Chamber of Commerce
 
 
 
Agenda

• ISSUE - Significant drop in memberships after “year one”
  • What is your “year one” retention rate
  • What does your chamber do to encourage first year members to engage and renew
• STRATEGIC PLANS
  • Does your chamber have one?  What are your long term/short term goals?
• SPONSORSHIPS
  • Best practices for securing sponsorships
• MEMBERSHIP SALES
  • Do you have a comprehensive strategic written sales plan you can share?
  • What is the profile of your ideal target member?
  • How do you identify them? (local news, event attendance, formal prospecting)
  • How do you engage them to find the decision maker? (event networking, phone calls, emails, letters)
  • How do you prioritize each of these “buckets” and how much time do you spend on them each week?
  • What are your membership growth goals?
• ACCE resources (http://www.acce.org/)